The Four R’s: Reduce, Reuse, Recycle, and Rap

Last semester, the Furman University Student Activities Board (FUSAB) announced its plans to bring actor-turned-rapper Drake to campus for the university’s annual spring concert.  My interest was piqued when I learned that the concert was going to be a part of the environmentally-focused “Campus Consciousness Tour.”  How, I wondered, could a rap concert (of all things) be considered eco-friendly? 

The Campus Consciousness Tour, which is a Reverb program, “aims to inspire and activate students in an electric atmosphere while leaving a positive impact on each community the tour visits.”  In order to do this, the CCT is sponsored by and partners with several other environmentally-conscious businesses/organizations, such as Silk and the Center for Biological Diversity.  Many “freebies” are distributed at the concert venues, including samples of Silk products and condoms from the Center for Biological Diversity (to raise awareness about overpopulation). 

Here’s a video of Drake discussing the Campus Consciousness Tour concept: 

The Campus Consciousness Tour is a unique and effective way to reach out to students of all backgrounds and raise environmental awareness in the college community.  Check out the CCT website for more information about the environmentally-friendly features of CCT concerts.

Campus Consciousness Tour. Reverb. Web. 20 Sept. 2010. <;.

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